We are proud to be one of the leading triathlon brands in the world, establishing ourselves as one of the most exciting and forward thinking brands on the market. Our approach has always been product-first and this philosophy has helped us achieve the highest industry reviews based on speed, comfort, price point and innovation.

The brand was started by former British Pro triathlete James Lock in 2007 to support his triathlon career during this time. James was a national standard swimmer and runner and won the World Aquathlon and World Biathle Championships before starting triathlon at Loughborough University with a sports scholarship. His strength in the water was clear and he would lead a number of the swims from the front even beating Olympic Champion Alistair Brownlee out of the water on the odd occasion.

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