Coach Patrick interviews Jon Thornham from FloCycles on the secret sauce that helps FLO make cyclists faster and passionate brand advocates. The equation is simple – help cyclists around the globe get faster without breaking the bank. The magic lies in the execution and work ethic that keep FLO in that sweet spot of quality and value. 

Jon dishes on the origin of FLO, why they chose a Direct-to-Consumer model, how they have handled the industry pivot to disc brakes, the value of the FLO podcast, and their

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